CONGLO
︎Print, brand design, motion graphics
︎Inkjet on linen
︎Print, brand design, motion graphics
︎Assorted
︎Inkjet on linen
︎2021
CONGLO is an imagined marketplace located in Boston, MA. Stemming from the word conglomeration, this space is an energetic and collaborative mix of shops, restaurants and events that rotate out every few months. The brand is built on adaptability, empowerment and collaboration, aimed at fostering a support system between community members and local businesses.
The brand book consists of a variable geometric logo that mirrors the dynamism of the marketplace. The logos and typefaces (Agrandir by Pangram Pangram) further the characteristics of the brand and make for an adaptable identity. I created a static and animated logo, brochures, wayfinding signage and a ticket system to flesh out my vision of CONGLO.
The brand book consists of a variable geometric logo that mirrors the dynamism of the marketplace. The logos and typefaces (Agrandir by Pangram Pangram) further the characteristics of the brand and make for an adaptable identity. I created a static and animated logo, brochures, wayfinding signage and a ticket system to flesh out my vision of CONGLO.
