Fork Milk Kidnap Promo

︎Digital

︎Adobe Illustrator
︎2024
︎Hypebeast


I designed a handful of web ads for a marketing promo campaign, in collaboration with Hypebeast. The goal of the campaign was to drive traffic to the Fork Milk Kidnap game product page, to therefore drive sales. 

The Hypebeast campaign saw record breaking engagement during a 2 week run-time. With other 128k impressions, 400+ clicks and an above-average CTR of 0.31%, 4x higher than the average 0.08% benchmark.